Digital Billboards

Key statistics

0 %

Agree Digital Billboards are better at attracting attention.

The Attention Economy

0 %

of people say they have taken action as a result of seeing an ad on a Digital Billboard.

The Outsiders

0 %

recall seeing Digital Billboards weekly.

The Outsiders

0 %

agree that Digital Billboards make brands seem important

The Outsiders

Our Digital Billboards

Setting the bar for quality, reach and innovation, APN Outdoor’s Digital Billboard offering has shifted the needle on what’s possible for a modern Outdoor campaign. With over 30 sites around New Zealand all powered by market leading technology and insights, APN Outdoor has the portfolio to meet any strategic brief.

Ford | Pitt Street, Auckland Central
Ford | Pitt Street, Auckland Central
TVNZ | Epsom Digital, Epsom
TVNZ | Epsom Digital, Epsom
 Emirates | Remuera Road Digital, Newmarket
Emirates | Remuera Road Digital, Newmarket
Suzuki | 1 Great North Road, Grey Lynn
Suzuki | 1 Great North Road, Grey Lynn
Smirnoff | Nelson St Junction Digital, Auckland Central
Smirnoff | Nelson St Junction Digital, Auckland Central

Why Digital Billboards:

Exposure
Exposure

New Zealand's largest portfolio, our sites are strategically positioned in high traffic corridors, major motorways, suburban hubs, retail precincts and large regional centers to maximize exposure.

Creative Agility
Creative Agility

Activating campaigns through the flexibility of technology, Digital Billboards provide brands with the opportunity to schedule more targeted, relevant content to drive engagement.

Immediacy
Immediacy

Active and reactive, Digital Outdoor allows campaigns to be timely and topical; adjusting creative with up-to-the minute information from weather to sporting results.

Coverage map

New Zealand

Auckland Central

5 locations

Eden terrace

1 locations

Parnell

1 locations

Ponsonby

1 locations

Grey Lynn

1 locations

Epsom

1 locations

Newmarket

2 locations

Mt Maunganui

1 locations

Hamilton

2 locations

Riccarton

1 locations

Dunedin

1 locations

Want to know more?

Contact us today to find out how we can amplify your next campaign.

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Capabilities

Format: Demanders

Recognition technology

Utilising recognition technology on digital Airport screens, Steinlager and Guinness gave passengers the opportunity to “Claim the Airport” for their rugby team during the Lions tour of NZ! When a person approaches the sign, the creative changes to reflect that of the other country.

Live RSS feeds

By utilising a specially-built microsite that feeds directly into our Digital Billboards, highlights from the Gold Coast Commonwealth Games were broadcasted in near real-time.

Contextually relevant

Suzuki cleverly incorporating the day of the week into their creative messaging to be more relevant and engage audiences with catchy taglines such as "May your Monday be Swift" .

Weather sensitive creative

Speights were able to change their creative depending on the weather. Choosing to show thirst levels to coincide with the temperature for that day.

Countdown messaging

TVNZ were able to create hype around the return of a popular TV soap opera "Shortland Street" by displaying a daily countdown, prompting audience to get ready to tune in.

Social media integration

Sour Patch used a live data feed to upload filtered images that pedestrians instagramed at the activation across the road with the campaign hash tag #sourpatchselfie

Proximity targeting

Barker’s promoted their closest retail stores on various Digital Billboard locations by changing text and imagery to relate to that precinct.

News feeds

Stuff.co.nz used digital technology to bring news headlines and updates to the streets of New Zealand.

Campaigns

Research