Airport

Key statistics

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APN Outdoor reaches 2.5 million passenger journeys on average, every month.

0 %

have taken action after seeing an ad in the airport

The Airport Economy

0 %

feel they have more time to look at ads in the airport environment compared to other environments

The Airport Economy

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often notice the same brands advertised around the airport multiple times

The Airport Economy

APN Outdoor Airports

APN Outdoor’s Airport portfolio gives access to a diverse and desirable audience across some of New Zealand's busiest terminals. Reaching over 2.5 million passenger journeys on average every month, in an environment conducive to heightened receptivity, impulse purchases and long dwell times, Airports are a premium and engaging environment for brands.

Why Airports:

Dwell
Dwell

In this high dwell environment you have the opportunity to deliver detailed, copy-rich messages to a diverse but captive audience.

Linear Journey
Linear Journey

Impact and influence at every step of the journey, from check in to the departure gates we reach passengers over consecutive touch-points.

Mindset
Mindset

Airports exaggerate mood states - the perfect opportunity for brands to connect as travelers are alert, receptive and looking to be entertained.

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Format Summary

Format: Demanders
Auckland Domestic ...
Auckland International
Christchurch Domestic & International ...
Queenstown - NEW!
Format: Auckland Domestic ...

Departures Journey Pack

6 x full motion, portrait digital screens located across the departing journey capturing passengers travelling through Departures check-in areas, corridors, outside airline lounges and security screening areas. The Network features multiple advertisers on 8 second rotations and is capable of full motion video.

Arrivals Journey Pack

6 x full motion, portrait digital screens located across the arrivals journey greeting passengers as they make their way down arrivals corridors down to Baggage reclaim and as they head towards the exits. The Network features multiple advertisers on 8 second rotations and is capable of full motion video.

Baggage Reclaim Pack

4 x landscape static light boxes located across the Baggage carousels reaching all arriving passengers in the Baggage hall, resulting in heavy dwell time.

Light Boxes

A series of light boxes strategically placed throughout high impact zones within the Airport. With sites positioned in check-in areas, post security, departure lounges, en route to and above baggage reclaim. Creating multiple opportunities for brands to connect with a mixture of departing and arriving passengers.

Flight Info Displays

This unique LED Digital Screen has presence and scale and is integrated with the flight information displays (FIDs) drawing even higher attention from departing passengers. High dwell time from food-court diners further enhances the full video capability of the digital technology. The Screen features multiple advertisers on 8 second rotations.

Specials

A number of unique execution opportunities both internal and external to drive engagement and capture the desirable traveller audience.

Externals

APN Outdoor's external assets encompass the entire airport periphery. Create cut through and impact with all passengers arriving and departing the airport.

Departures Journey Pack

11 x full motion, portrait digital screens located across the departing journey capturing passengers travelling through the busy departures hall as you head towards the airline lounges, premium check in areas, customs hall, shopping precinct right through to key gates. The Network features multiple advertisers on 8 second rotations and is capable of full motion video.

Arrivals Journey Pack

7 x full motion, portrait digital screens located across the arrivals journey greeting passengers as they make their way down arrivals corridors, down to Baggage reclaim, and head past duty-free towards the “meet and greet” area. The Network features multiple advertisers on 8 second rotations and is capable of full motion video.

Baggage Reclaim Pack

6 x full motion, landscape digital screens that site atop of the baggage reclaim carousel fingers. This is a high traffic, high dwell time area with super-clear quality LED technology as the disposal of the advertiser. This Pack features multiple advertisers on 8 second rotations and all screens are video capable.

Premium Lounges Pack

This ‘twin pack’ of 4k LED 84” screens capture the highly valued ‘airline lounge’ traveller who exit from the brand new Air NZ Koru, Qantas, Emirates and Emperor lounges to board their flights. The sites are synchronised and features multiple advertisers on 8 second rotations and are video capable.

Light Boxes

Highly targeted static light boxes (sold individually) strategically placed to capture passengers in the main departures hall, in queue for customs and security screening and post passport control.

Flight Info Displays

This new landscape digital site is strategically positioned between the flight information display (FID) screens in the main departures area, just prior to customs and security screening. This site features multiple advertisers on 8 second rotations and is video capable.

Passport Control

This very special LCD Wall, positioned behind passport control offers high impact & significant dwell. The two-piece wall is made up of forty 55” HD LCD Screens is unique in this part of the world. This site features multiple advertisers on 8 second rotations and is video capable.

Specials

A number of unique execution opportunities both internal and external to drive engagement and capture the desirable traveller audience.

Externals

APN Outdoor's external assets encompass the entire airport periphery. Create cut through and impact with all passengers arriving and departing the airport.

Internal Pack

11 x portrait digital screens spread through the Christchurch International Airport, targeting all travellers (both domestic and international) at various points of their airport Journey.

External Pack

11 x static, portrait backlit sites, strategically placed outside the Airport around drop off zones, carpark and terminal entrances targeting all arrivals, departures and meeters and greeters across both domestic and international flights.

International Baggage Reclaim Pack

4 x landscape static light boxes located across the Baggage carousels reaching all arriving international passengers in the Baggage hall, resulting in heavy dwell time.

Domestic Baggage Reclaim Pack

4 x landscape static light boxes located across the Baggage carousels welcoming arriving domestic and regional passengers, resulting in heavy dwell time.

Internal Entrance Digital Screen

Situated at the main entrance to Christchurch International Airport this premium digital site welcomes all domestic and international passengers as they enter the terminal building.

Light Boxes

A series of light boxes (sold individually) strategically placed throughout high impact zones within the domestic and international terminals. With high visibility throughout customs, arrival corridors, retail and food precincts, check in areas across all flight types and en route to and around baggage claim and exits.

Externals

APN Outdoor's external assets encompass the entire airport periphery. Create cut through and impact with all passengers arriving and departing the airport.

Arrivals Journey Pack

10 x full motion, portrait digital screens located throughout Queenstown Airport. These Ultra High Definition displays, capture all travellers at key touch points throughout the passenger journey providing ‘reach & frequency’ with high impact messaging.

Check-in Pack

4 x impressive 98” size ceiling mounted full motion, large format LCD’s located in the ‘check-in’ area and benefit from long audience dwell times.

Baggage claim Pack

3 x full motion 86” premium screens welcoming all arriving domestic and international passengers. Located on the baggage carousels, these Ultra High Definition displays target passengers as they wait for their luggage, resulting in high impact and long dwell times.

Light boxes

A series of light boxes (sold individually) strategically placed within the international arrivals corridor and located on the baggage carousels, targeting passengers as they wait for their luggage, resulting in high impact and long dwell times.

Flight Info Display (The Remarkables)

This high resolution digital display is perfectly located in the centre of the Queenstown Airport. Flight information is integrated into the display and ensures an attentive audience in this captive environment. The large format is perfectly suited to animated and full motion video.

International Arrivals Digital

Strategically located to capture all international arrivals, this full motion 18sqm high resolution LED display is unmissable to arriving passengers.

Rental Car Digital

This state of the art LED display is located next to the rental car tenancies and captures all passengers on their way to and from the baggage claim. Passengers pass by the sign in close proximity which highlights the razor sharp resolution of the 18sqm LED display. Full motion video and animation can enhance messaging even further.

Campaigns

Research