AUCKLAND: Patriotic Kiwis seeking Commonwealth Games action need look no further than APN Outdoor’s impressive digital network this week, with the Outdoor giant bringing highlights from the Gold Coast to the screens in almost real time. Digital Billboards in high-impact locations across Auckland, Wellington and Christchurch will display updates ranging from medal announcements to event reminders throughout the Games period.
APN Outdoor worked with the New Zealand Olympic Committee to bring the campaign to life, having been announced as their first Official Outdoor Media Partner late last year. Among the creatives were medal announcements, Commonwealth Games updates and reminders to tune in and see New Zealand’s stars in action.
APN Outdoor worked with Saatchi and Saatchi and Ngage to broadcast the campaign via a specially-built microsite, allowing updates to be fed to the screens and the population almost instantaneously.
APN Outdoor New Zealand’s Country Head, Mike Watkins, said “We wanted to connect with supporters in a genuine way. Sport is a topic that brings our nation together, we play it, we watch it and we succeed at it. It was important to create something unique that could bring this sense of patriotism to the streets and the immediacy and flexibility of Digital Outdoor fit the brief perfectly.”
The digital Outdoor format is known for its ability to engage, with 3 in 4 New Zealanders finding the screens better at attracting and maintaining attention. APN Outdoor currently have 22 Digital Billboards in influential positions across the country with a number of creative opportunities available to clients. These opportunities include integration of RSS feeds, dayparting, geotargeted messaging and weather-sensitive creative to name a few.
The Commonwealth Games campaign will be running until 15th April, 2018.