AUCKLAND: APN Outdoor have yet again proven their commitment to high-tech and agile outdoor solutions with the launch of the first and only large format digital sign in Ponsonby, located in entertainment precinct, Ponsonby Central. Towering high on the corner of Ponsonby and Richmond Roads, this 12x3 metre site impacts over 1.1 million contacts a month, providing excellent frequency rates and exposure to a trendy upper-middle class audience.
AUCKLAND: Patriotic Kiwis seeking Commonwealth Games action need look no further than APN Outdoor’s impressive digital network this week, with the Outdoor giant bringing highlights from the Gold Coast to the screens in almost real time. Digital Billboards in high-impact locations across Auckland, Wellington and Christchurch will display updates ranging from medal announcements to event reminders throughout the Games period.
APN Outdoor Group Limited (ASX: APO) today announced the appointment of Jeremy Howe to the new role of Chief Strategy and Innovation Officer.
AUCKLAND: Leading outdoor advertising company APN Outdoor has today announced a partnership of Olympic proportions, joining forces with the New Zealand Olympic Committee (NZOC) as an Official Partner of the New Zealand Olympic and Commonwealth Games Teams to 2020.
AUCKLAND: Leading Outdoor business APN Outdoor New Zealand, today unveils the highly anticipated audience measurement system known as Calibre. Calibre is the most sophisticated audience measurement tool to hit the New Zealand market, redefining out-of-home measurement through a seamless user experience and interactive planning tool for advertisers and media agencies.
AUCKLAND: Leading Outdoor business, APN Outdoor, have today revealed their plans to revolutionise the Outdoor measurement scene in New Zealand, with the launch of one of the most sophisticated tools in the industry, due later this year.
AUCKLAND: Leading Outdoor operator APN Outdoor, has today further cemented its position as the leader in Digital Outdoor with the imminent digitisation of a further four billboards. The announcement will bring the number of large format Elite Screens to an impressive twenty.
AUCKLAND: Leading Outdoor media company, APN Outdoor, have today announced they will be releasing a national package of eight large format digital billboards, known as Elite Screens, available for daily or multi-day buys.
AUCKLAND: Leading Outdoor providers, APN Outdoor, have today introduced their headline research piece for 2016, Media Attention - It’s a Jungle out there! Following on from previous studies, The Attention Economy and The Airport Economy in 2014 and 2015 respectively, the Media Attention study sheds light on public perceptions towards various media and the veritable jungle advertisers exist in when it comes to consumer attention.
AUCKLAND: In an exciting announcement, APN Outdoor today confirm that former Aussie based Group Sales Manager, Gary Rosewarne, will step into the role of Sales Director- APN Outdoor New Zealand at the end of the month. This announcement comes on the back of several changes in the New Zealand business, including the recent appointment of Mike Watkins in the role of General Manager.
AUCKLAND: Having recently undergone a change in management, APN Outdoor New Zealand have today announced that Mike Watkins will be taking on the position of General Manager.
AUCKLAND: APN Outdoor has announced today that the beneficiary charity for the 2016 creative competition Pixel361° is the Child Cancer Foundation, with 41% of the vote in a toughly fought victory.
AUCKLAND: Today, APN Outdoor adds another Elite Screen to the portfolio with the launch of the Hamilton site, bolstering their National Network in New Zealand.
AUCKLAND: APN Outdoor have commenced proceedings for the creative competition, Pixel361° with a public Facebook poll going live Monday morning to choose the final charity that will frame the Pixel 361 competition. The charity will help design the brief for the upcoming Pixel 361campaign and eventually display their winning campaign over $100k worth of APN Outdoor digital media.
NEW ZEALAND: Leading Outdoor provider APN Outdoor have launched their latest Airport campaign ‘Why Airports?’, with Flight Club, a paper plane throwing contest across two separate events in Christchurch and Wellington last week.
AUCKLAND: Outdoor leaders, APN Outdoor have today announced their upcoming Flight Club events to take place around the country in the coming weeks.
AUCKLAND: New Zealanders united to honour the ANZAC spirit across the country with the annual commemoration ceremonies and services taking place on ANZAC Day Monday.
APN Outdoor launched its inaugural digital outdoor creative competition, Pixel3610 in August last year which offered the winning pair a trip to the world famous SXSW festival in March 2016. DDB’s Nick Dellabarca and Liz Richards were the winners and here is a brief report on their SXSW experience
AUCKLAND: Outdoor leaders APN Outdoor, today announce that Wellington’s first Elite Screen is live - having launched at 12.01am this morning. The launch of this site marks an impressive addition to the burgeoning digital portfolio, now standing at eight screens strong across New Zealand.
APN Outdoor supports Auckland’s arts and culture scene with key partnerships throughout the late summer period
AUCKLAND: In the spirit of supporting locals getting out and about, APN Outdoor has teamed up with three iconic arts and culture events, spanning the balmy February to April period in Auckland. With Auckland Arts Festival, Ben & Jerry’s Openair cinema and the pop-up Globe Theatre joining the long list of events supported by the Outdoor leaders, it’s bound to be a good end to the summer season for APN Outdoor and their clients and partners.
AUCKLAND: Last Thursday night at Mantells on the Water in Auckland, APN Outdoor’s Friends in High Places (FIHP) Summer party returned for another year with all the hype and splendor that we have come to expect from the franchise.
APN Outdoor, outdoor leaders across New Zealand and Australia, have announced their much anticipated Friends in High Places Summer party is back!
AUCKLAND: The Airport economy is thriving, say outdoor leaders APN Outdoor, as year-on year audience numbers for both Auckland and Christchurch continue to rise.
AUCKLAND: It’s been an exciting few weeks week for the All Blacks and rugby fans alike culminating in last Sunday morning’s victorious Rugby World Cup Final in London, and as the initial wave of fever settles, advertisers have taken to outdoor to keep the excitement front of mind and celebrate the mighty All Black’s in all their glory.
The Outdoor Media Association of NZ (OMANZ) reports continued steady growth for the Out of Home industry with the release of Q2 2015 revenue figures today. Gross OOH media revenue increased by 8% over the same period in 2014, reaching $18 million for the quarter.
AUCKLAND: Leading Outdoor provider APN Outdoor has shared in the celebrations of the 2015 Rugby World Cup final, beaming a congratulatory message across their Elite Screen network in Auckland. The Outdoor leaders gave a nod to the boys in black with the below message across some of the most prominent digital billboard sites in New Zealand, ensuring that the once-in-a-quadrennial victory would not go unnoticed!
AUCKLAND: APN Outdoor last night held their first annual digital Outdoor creative challenge, with Pixel361° coming to fruition in Auckland. The evening kicked off to a great start at Seafarers Club on Auckland’s Quay Street, where representatives from the 53 registered teams gathered to find out their fate, with the top teams ultimately battling it out for the top spot.
AUCKLAND: APN Outdoor have commenced proceedings for the creative initiate, Pixel361° with the live briefing taking place at The Paddington, in Parnell last night.
AUCKLAND: APN Outdoor have announced a call for entry into what promises to be one of the most exciting creative showdowns of 2015, Pixel361°.
AUCKLAND: APN Outdoor today announced its acquisition of New Zealand based billboard business, Roadside Attractions, from Twisted World Limited.
AUCKLAND: APN Outdoor, has today reaffirmed its market leadership position and demonstrated an ongoing commitment to research, announcing The Airport Economy, which will go to market later this week.
AUCKLAND: Leading Outdoor media provider, APN Outdoor, gave away eight skateboards, two paddle boards, one surfboard and one snowboard as a result of their 4-week long campaign to promote their premium network of large format, roadside billboards.
AUCKLAND: Leading Outdoor media provider, APN Outdoor, are giving away ‘boards’ as part of their 4-week long campaign to promote their premium network of large format, roadside billboards. The Boards competition offers weekly entrants the chance to win their choice of one of the following; a Channel Islands Neck Beard 5 Fin 6ft Surfboard or a Molokai 9ft Paddle Board or a Snowboard (for men a Burton 2015 Custom Snowboard and for women a K2 2015 Bright Lite Snowboard).
AUCKLAND: Last week, leading Outdoor media provider, APN Outdoor, launched a 4-week long campaign to promote their premium network of large format, roadside billboards. The Boards competition offers weekly entrants the chance to win their choice of one of the following; a Channel Islands Neck Beard 5 Fin 6ft Surfboard or a Molokai 9ft Paddle Board or a Snowboard (for men a Burton 2015 Custom Snowboard and for women a K2 2015 Bright Lite Snowboard).
AUCKLAND: Leading Outdoor media provider, APN Outdoor, today announces that it has launched a 4-week long campaign to promote their premium network of large format, roadside billboards. Kicking off today, the Boards competition offers weekly entrants the chance to win their choice of one of the following; a Channel Islands Neck Beard 5 Fin 6ft Surfboard or a Molokai 9ft Paddle Board or a Snowboard (for men a Burton 2015 Custom Snowboard and for women a K2 2015 Bright Lite Snowboard). There will also be two consolation Shifty-Woody Cruiser Skateboards up for grabs each week.
AUCKLAND: Leading Outdoor media provider, APN Outdoor, continues to take airport media to new heights with a wide range of new advertisers getting on board at Auckland Airport.
AUCKLAND: In a sure sign that Friends in High Places knows how to throw a good party, APN Outdoor today confirms that it will once again be hosting the official after party for the 2015 CAANZ Beacon Awards. Taking place on Thursday April 23 following the official awards ceremony, the after party will be exclusive to guests from the Beacons and will be held at Studio Venue in Auckland.
AUCKLAND: Leading Outdoor media operator, APN Outdoor, is following up last year’s ground-breaking Attention Economy study, which investigated the way people move, think, feel and respond to Outdoor advertising, with the launch this week of a series of advertiser category studies.
AUCKLAND: Leading Outdoor media company, APN Outdoor, is continuing their extensive redevelopments to the advertising inventory at Auckland Airport with the announcement today of two new high-res digital screens. Inaugural advertisers on the sites include high profile brands such as Huawei, Steinlager Pure, Skoda, Cigna, Tourism Asia, Vodafone and Corona.
AUCKLAND: A recent study conducted by leading Outdoor operator, APN Outdoor, has found that Outdoor recall is on par with TV, despite spending comparatively less time with the medium.
AUCKLAND: Leading Outdoor media company, APN Outdoor, today announces that it is set to launch New Zealand’s largest, freestanding LED Backlit Billboard at Auckland Airport. Together with an additional two new roadside Billboards, these new developments form part of APN Outdoor’s massive overhaul to the Outdoor advertising at Auckland Airport.
AUCKLAND: Leading Outdoor media company, APN Outdoor, is set to create another industry first with the announcement today of their plans to launch New Zealand’s largest and most spectacular high-resolution Digital Billboard at Auckland Airport. The new screen is part of a wider digital development plan from APN Outdoor, which will see a massive overhaul to Auckland Airport’s current advertising inventory.
AUCKLAND: Leading Outdoor company, APN Outdoor, will again be heating up New Zealand media’s social calendar with the release today of the Friends in High Places (FIHP) 2015 schedule of events. After a successful series in 2014 ¬– which included hosting the annual Beacons Awards after party along with a successful Summer Party and several other local initiatives ¬– FIHP will be back in 2015 providing the New Zealand media industry with more opportunities to network and celebrate the creative community.
AUCKLAND: Leading Outdoor media operator, APN Outdoor, recently teamed up with TV3 and their media agency SparkPHD for an industry first, which saw live elections results delivered across their Digital Billboard network during the 2014 General Election.
AUCKLAND: Leading Outdoor operator, APN Outdoor, today announces that it will be shortly releasing results from a study that uncovers how consumers in New Zealand move, think, feel and respond to Outdoor advertising. The research piece, known as the Attention Economy, is the first time an Outdoor company has specifically invested in finding out about New Zealand consumers.
AUCKLAND: Pioneering Outdoor media operator, APN Outdoor, today announces the establishment of New Zealand’s first Digital Billboard network. The news comes after two years of planning, development and technological research into perfecting the world’s first network of this magnitude and sophistication and integrates the country’s first digital billboard launched in Queen St last year.
AUCKLAND: Leading Outdoor media operator, APN Outdoor, today confirms that it has chosen to partner with US-based software company, Aerva, as the technology provider for its expanding Digital Billboard network.
AUCKLAND: Leading Outdoor media provider, APN Outdoor, today announces that it is set to undertake the largest research study of its kind ever carried out within the Outdoor industry in New Zealand and Australia. The research piece, known as the Attention Economy Study, will uncover how audiences in nine major metropolitan Trans-Tasman markets move, think, feel and respond to Outdoor advertising.
AUCKLAND: Head-turning Outdoor media operator, APN Outdoor, today announces that it has the support of Auckland Council to expand its large format Digital Billboard offering with the recent approval of an additional four new networked sites in Auckland’s CBD.
AUCKLAND: National television network, TVNZ, is the first live advertiser on APN Outdoor’s newest large format Outdoor packs, the Portrait 10s and the Super 8s. Gone live January 27th, the TVNZ ‘2014 Season’ campaign will reach across the country turning heads across the country.
AUCKLAND: Auckland Airport announces today that leading Outdoor media company, APN Outdoor, has won the airport’s advertising media contract across both terminals, including external sites.
AUCKLAND: Leading Outdoor company, APN Outdoor, is launching a New Zealand first with the introduction of their new Portrait 10 Pack in Auckland..
AUCKLAND: Leading Outdoor company, APN Outdoor, is providing media support for Not-For-Profit (NFP) DineAid, from November 2013 until January 2014. The campaign raises much-need funds for City Mission.
AUCKLAND: Digital Billboards have four times higher engagement than street furniture within the same path and unprompted ad recall rates are 78%.
AUCKLAND: Leading Outdoor company, APN Outdoor, has secured Broadway’s only Spectacular-sized roadside Billboard.
AUCKLAND: Leading Outdoor provider, APN Outdoor, launches a New Zealand first today when they switched on Auckland’s first large format, high definition, roadside Digital Billboard in the CBD.
Auckland: Over 450 media and advertising movers and shakers attended the Friends in High Places (FIHP) third annual party last night at Mantells on the Water in Westhaven, Auckland.
Auckland: APN Outdoor has reached an agreement with sole remaining principle of JAM Billboards, Vanessa Bryce to acquire its three remaining billboard licenses, effective from February 1st, 2013.