Today’s marketers demand greater insight and accountability from the outdoor industry. In addition to syndicated industry research such as MOVE, APN Outdoor has invested heavily in a suite of planning tools which make buying outdoor easier.
Compass is a proprietary planning tool developed in conjunction with Point Logic in the Netherlands. Compass has been custom built for the New Zealand outdoor market. At its heart is a simple, 3 step process:
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Information about the client’s business objectives are fed into the Compass communications brief.
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Compass weights the key tasks for the outdoor campaign (eg. Awareness, Preference, Action, etc.).
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Compass identifies which combination of outdoor formats will deliver the most effective and cost efficient result.
Please contact your APN Outdoor sales representative for further information on Compass.
Profiler
Advertising research studies show that reaching consumers close to the point of purchase can have a greater impact on sales. That’s why Profiler, APN Outdoor’s proximity planning tool, is so valuable. It contains 25,000 records about retail destinations including supermarkets, banks, hardware, fast food and liquor outlets. So when planning your next Roadside billboard campaign, enlist Profiler to help get your message closer to the point of sale.
Please contact your APN Outdoor Account Manager for further information on Profiler.
Campaign Creator
Use this handy tool to build your campaign. All you need to do is search panel size with region and Campaign Creator takes care of the rest! Handy proximity solutions allow you to finely target your campaign. We’ve kept things simple – this tool doesn’t book sites but does show availability. What it will do is get your customised campaign kick-started quickly.
Click here to access Campaign Creator