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Case Study: Nissan Navara
The outdoor campaign was successful in delivering impact and frequency for the Nissan Navara.
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Case Study: X-Men Origins - Wolverine
APN Outdoor formats drive strong brand reinforcement by frequently engaging consumers. Overall, the campaign was successful in driving increased consideration and cinema viewership of the X-Men Origins: Wolverine movie.
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Case Study: Virgin Mobile
Transit was successful in delivering impact and frequency whilst increasing consideration levels for Virgin Mobile.
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Consumer Research Findings About Outdoor Advertising
There are many different outdoor formats to consider when planning an outdoor campaign, each with different attributes and benefits. APN Outdoor has invested heavily in research to understand the power of these different formats. In 2005, O-Zone identified what consumers thought of different outdoor formats and in 2009, APN Outdoor developed the world’s first cross-format media planning tool.
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Outdoor As The Media Multiplier
When combining outdoor with other media, 1+1 = 3.
With recall levels declining in most traditional media, outdoor is increasingly being used as a support medium to harness traditional mediums like Free-To-Air (FTA) Television. APN Outdoor has numerous case studies which prove the multiplication affect of outdoor.
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Outdoor & The Digital Evolution
Digital presents a significant growth opportunity for clients and the outdoor industry. The main benefit for clients is greater scope for message creativity and flexibility. APN Outdoor owns four digital LCD units at Christchurch airport. Light up your campaign with animation, high definition video or 3D graphics to capture the attention of business and leisure travellers.
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Outdoor & New Technologies
Mobile technologies such as SMS, Bluetooth and QR codes are providing new levels of accountability. As clients seek greater transparency, the unique combination of mass reach and interactivity will ensure these technologies will be at the forefront of the outdoor industry.