Audience Connections
APN Outdoor offers advertisers a range of different audience connection packages across its outdoor product portfolio:
- Broadcast connections
- Geographic connections
- Custom
Broadcast connections
The Reach & Frequency Billboard Pack
The Reach & Frequency Billboard Pack comprises 28 of our 6x3 billboards in key locations across Auckland’s CBD and fringe - a very cost-effective way to dominate this lucrative market. As you drive around the inner city, it will literally feel like your brand is everywhere!
Site Locations
The Media Rate for the Reach & Frequency Billboard Pack is $50,000 including installation (ask your APN Outdoor Account Manager for a production option including delivery and quality guarantees). There are upweight options for Auckland or other markets – ask your APN Outdoor Account Manager.
There is only one Pack per month available so be quick to secure this popular new Billboard Pack – it couldn’t be easier.
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Geographic connections
Geographic packages connect your brand message within close proximity to point of sale. Our Profiler proximity system precisely measures the distance between a retail outlet and our Roadside billboards. We have the capability to map thousands of different retail locations in relation to our billboards.
The following Profiler packages are available:
- Banks
- Automotive Dealers
- Cinemas
- Tertiary institutes
- Fast-food outlets
- Liquor outlets
- Pharmacies,
- Service stations
- Supermarkets
- Shopping malls.
Custom
Custom solutions are specifically developed to meet any brief.
Mars
Using multiple billboards, Mars created a highly dynamic effect.
New Zealand Breast Cancer Foundation
Oversized water bottles were custom built and used to increase awareness of breast cancer.
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